Last year when speaking with Bill Gates at an All Things Digital conference, Jobs responded to a question about how entrepreneurs can hope to have the same success he has with Apple. His response was simple - you need to have a passion for what you do, "otherwise any rational person would give up".
"Have the courage to follow your heart and intuition," he said in his famous commencement speech in 2005. "They somehow already know what you truly want to become."
Jobs was successful because he cared about his products. He was so hands-on that he finalised key details, including the exact weight of products, to the type of wood that was to be used in Apple's retail stores.
Only someone who cared about these products would go to such a high level of detail. But it is exactly this tendency to place such a high priority on seemingly unimportant bits and pieces that makes Jobs' dedication to innovation a lesson all entrepreneurs must take to heart.
~ Patrick Stafford
"Excellence is the unlimited ability to improve the quality of what you have to offer."
~ Rick Pitino