When it launched, the iPod was the
coolest thing around.
But the problem was you kept it in
your pocket. This meant you couldn’t show everyone how cool you were. It also
meant other people couldn’t see that all the coolest people owned iPods.
All anyone could see was the
earphone lead… The black earphone lead. Because every music player in the world
back then had a black earphone lead.
So Jobs did the opposite.
iPods became the only music
players with white earphone leads. Even if you couldn’t see the iPod, you knew
what it was. All the coolest people had white earphone leads. In fact, even the
advertising concentrated on the white earphone leads, not the iPod.
It was so successful that you’d
see people using their old, non-iPod, MP3 players with white iPod earphones
that they’d actually gone out and purchased separately. Everyone knew exactly
what those white earphones were connected to.
Jobs had the foresight to
understand the power of this one minor change, the colour of his earphones.
~ Author Unknown
The more original a discovery, the
more obvious it seems afterwards.
~ Arthur Koestler
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