When it launched, the iPod was the coolest thing around.
But the problem was you kept it in your pocket. This meant you couldn’t show everyone how cool you were. It also meant other people couldn’t see that all the coolest people owned iPods.
All anyone could see was the earphone lead… The black earphone lead. Because every music player in the world back then had a black earphone lead.
So Jobs did the opposite.
iPods became the only music players with white earphone leads. Even if you couldn’t see the iPod, you knew what it was. All the coolest people had white earphone leads. In fact, even the advertising concentrated on the white earphone leads, not the iPod.
It was so successful that you’d see people using their old, non-iPod, MP3 players with white iPod earphones that they’d actually gone out and purchased separately. Everyone knew exactly what those white earphones were connected to.
Jobs had the foresight to understand the power of this one minor change, the colour of his earphones.
~ Author Unknown
The more original a discovery, the more obvious it seems afterwards.
~ Arthur Koestler